DJM DIGITAL
AND NOW, A UNIQUE AUTOMOTIVE IDEA!
DJM DIGITAL
DESIGN AGENCY
WEBSITE EXAMPLE PAGE – VISIT CABUNG.COM
Take a closer look at
CABUNG.COM
A NEW WEBSITE, A REBRAND, SALES & MARKETING SUPPORT, SOCIAL MEDIA SUPPORT, EXHIBITION POS AND BUSINESS HELP.
WORDPRESS BACKEND
DIVI FRONTEND USING A BESPOKE DESIGN
WOO-COMMERCE SHOPPING
PAYPAL/CARD PAYMENT GATEWAY
FULLY RESPONSIVE FOR MOBILE DEVICES
GOOGLE SITE VARIFIED & SEO COMPLIANT
LIVE CHAT FACILITY
SOCIal media & marketing support
sales
ALL OUR WORDPRESS DESIGNES INCLUDE OUR OWN HAND CODED CSS/PHP/HTML5 ENHANCEMENTS
BREAKDOWN OF OUR SERVICES TO CABUNG
For those of you considering investing in an online business tool but are too busy and do not want to be bogged down in technical jargon, we can help you. We have provided a brief summary of our work on each web example followed by a slightly more involved explanation for those of you who like technology and want to know what we do and how it benefits you. Either way, we provide a real online solution that will help your business growth with a scalable solution.
01
PROJECT MANAGEMENT
Key to a successful and scalable website is understanding your objectives and how to best build these into a deliverable online product. If a membership, e-commerce or client database is involved, careful planning and a clear client understanding is imperative. We spend time getting to understand your company ethos and offer advice in targeting your products and clients. Design is built around Responsive ‘UI’ design for websites, mobile apps and the digital domain. Branding is always our first port of call and we help you consider your online image and the affect it has on your target audience. Cabung represented a real challenge as it was a unique product with no specific product placement or definition. Thus, applying SEO to it in a website would be a time consuming task as it would require a constant monitoring of both ‘keywords’ and how its closest competitors were ranking in similar search parameters.
02
HOSTING
Singularly the most important element in getting your website found online is selecting the right hosting company. We use both 123-Reg and SiteGround for all our website projects. Having the correct online tools and 24/7 support helps us deliver and even better service to our clients. Most important is the built-in security and data protection apps that is available to us. Our hosted services include ‘Autoscaling’ a process where your hosted space automatically delivers resource to your website as and when extra demand is placed on it. The Cabung website has had specialist back-up software installed that creates an ‘off site’ copy every week to a sperate external hosting company.
03
WORDPRESS INSTALL – PLUGINS & UPDATES
WordPress offers an impressive range of powerful online tools necessary in building successful websites which is why WP accounts for over 38% of worldwide website builds. WP offers a cost effective and creative environment for you to make your services available online. However, caution must be demonstrated when using WP as it requires regular service with powerful security and ant-virus applications being applied. Serious website owners will not find this an issue as their web service schedules takes this into consideration. WP is the best choice for achieving both powerful and attractive website applications. WP has thousands of ‘plugin’ apps designed to achieve just about any requirement you may have with a cost-effective resolve. We install WordPress to your hosted space followed by its necessary ‘plugins’ & apps and update these to ensure online security and safety is maintained. Cabung has a number of specialists ‘plugins’ installed that make the e-commerce process more intuitive. In addition, it has a ‘plugin’ that allows the shopper to upload images as part of their online purchase.
04
MAIN THEME – DIVI – INSTALL
WordPress is effectively an engine that powers your websites. However, WP needs a ‘theme’ that we build your website in. DIVI is one of the world’s leading WP themes offering incredible creative and technical flexibility. It helps us deliver your corporate message in the best way possible. This website you are currently looking at was built using DIVI. Once we have installed WP, DIVI is then loaded to your hosted space by us and then structured inline with the guidelines created during our project planning with yourselves. DIVI works seamlessly with leading WP ‘plugins’ like Woo-Commerce, all payment methods, membership database applications, accounting software and much more. Cabung have grasped the power of DIVI & Woo-Commerce to deliver a clear and professional looking online sales environment whilst having huge flexability in product count and child themes.
05
WEBSITE PHOTOGRAPHY
Photographing for the web or social media is quite different to normal photography. For a start, you must maintain quality through ‘downsizing’ images to an acceptable data size for swift download speeds and yet, retain the message you want the image to purvey to your website visitors. You will see from this website and our sister site, www.autophoto.co.uk, that we take photography seriously! Pictures say far more than words can and thus, we use images to help us design our websites around them. With Cabung, we have provided both our HDR photography and event photography services.
06
GOOGLE & BING SITE VARIFICATION – SEO – KEYWORDING
Due to the flood of poorly built websites allowing hackers, Trojans and viruses to penetrate the viewers data, Google and W3C have created strict guidelines on how to construct your websites correctly. Failing to do so can result in your site being ‘blacklisted’. We observe these rules and once we have completed a website build, we immediately subject the website to Google’s Site Verification process which provides us with ‘code’ to install in the backend of your website. This helps Google track and rank your website. Cabung is a unique automotive product with no competition or product category. As such, trying to ‘keyword’ or SEO the site was time consuming due to the evaluative process involved. Indeed, this formed part of their on-going service cover from us.
07
CREATE & MANAGE SOCIAL MEDIA ACCOUNTS
Google wants to see website activity with related and logical links tying the online community together. Whilst your website is vital in creating a strong brand, its social media activity is important in driving people to your website. The stronger your website becomes, the stronger your chances of business growth becomes with unseen possibilities. We created Cabung’s online accounts and helped them populate these to get the business started. Google likes to see strong activity via your website and with the wide range of social media ‘plugins’ available, these help keep your site active. We ensure our clients understand the importance of using quality photography online as this is often the first encounter a client has with your business. Indeed, during lockdown your corporate image has become more important than ever! With Cabung, LinkedIn was especialy beneficial due to its commercial tools.
08
CREATE MARKETING MATERIALS
Marketing has constantly changed over the years especially with the growth of the Internet and new demands being placed on the commercial world. Cabung is run by an experienced businessman but needed help in marketing his unusual and unique product. We quickly identified Cabung as a ‘high-end’ luxury item that combines both enhanced car ergonomics with strong safety features. We re-branded the company, targeted a new clientele, and reviewed its price point. The website was designed to attract prestige automotive dealers and private owners of supercars etc. You will see form the Cabung BLOG that this approach proved to be an instant success! Our starting point was to utilise our Digital Marketing skills by evaluating the closest competition, their ‘keywording’, their presentations and straplines. Using powerful online Search Engine tools, we could decide on the best way forward streamlining Cabungs’s marketing plan whilst ensuring cost effectiveness through clever evaluative tools. Ultimately marketing is about attracting attention and the use of clever branding, logo design, web design and ‘key wording’ all play a vital role in achieving a good marketing plan.
09
SERVICE, SUPPORT & ADVICE
There are four levels of support with WordPress websites that we provide. The first is the vital and non-negotiable basic security and update services. This involves us making the daily ‘plugin’ updates to your WP site as well as the manual backup to the systems .JSON files. These are blueprints to the website that can be re-installed should the system crash. The second level is the regular off-site full system backup to a secure sever based away from your hosting Co. The third level of support is the most important in growing your online profile. We provide the web updates to your BLOG, data, social media including text and images. The fourth is a full photographic service covering events, photoshoots and product promotions etc. We also provide advice and marketing services where required.
10
LIVE CHAT FACILITY
Lockdown has pushed the less Internet savvy people towards placing their businesses online or at least, their sales and communications. A powerful sales tool is the use of the ‘live-chat’ option that allows instant communication between you and your potential clients as it can be routed direct to your mobile devices. Live chat can store the users details to an online database and be used for marketing campaigns and sales promotions. It is also a way of creating trust with your website visitors. It allows questions that people may not find answers to within your website. Whilst you can use the feedback forms to do the same thing, public perception is that a ‘live-chat’ is more direct and personal.
11
BUSINESS & SALES SUPPORT
Due to the unique nature of Cabung and having almost no competition, we were asked to handle its marketing, sales and promotions. Cabung’s new targeted audience is the automotive world and specifically the prestige automotive dealers. We created a multi-level marketing plan including exhibition work, direct sales, using the beautiful POS that we created and using the three main social media platforms that would best benefit Cabung. Facebook would attract the private user whilst LinkedIn would attract the commercial organisations. Instagram falls between the two. Daily posts on all three platforms would be undertaken. We would look to meet supercar owners to use their cars as examples to showcase Cabung and its benefits placing their photographs and story lines on social media. We sent press releases to major automotive clubs and magazines who placed FOC articles in their publications etc. Finally, we arranged appearances alongside beneficial exhibitors at major automotive shows with the newly designed POS materials we had designed. Having worked within the automotive and property sectors for over thirty years, we have extensive contacts and clients that we can call on for help and collaborations. Using our online tools via Google and other management apps, we can monitor our successes by evaluating website performance following the publication of certain posts etc.
CABUNG.COM
UNIQUE AUTOMOTIVE ACCESSORY
MOLLYMARSHDANCE.CO.UK
PRO DANCE SCHOOL BASED IN KENT
AUTOPHOTO.CO.UK
PRO AUTOMOTIVE PHOTOGRAPHY SERVICES
VEHICLEDETAIL.CO.UK
PRO VEHICLE DETAILING SERVICES
our recent blog news
MUCH OF OUR BLOG NEWS IS BASED AROUND OUR EVENT PHOTOGRAPHY AND CLIENT PHOTO SHOOTS. PLEASE TAKE A LOOK…
