AND NOW, A DEDICATED AUTOMOTIVE PHOTO SITE
Take a closer look at
CONSOLODATING DJM’S AUTOMOTIVE PHOTOGRAPHY SERVICES IN A NEW DEDICATED WEBSITE.
DIVI FRONTEND USING A BESPOKE DESIGN
FULLY RESPONSIVE FOR MOBILE DEVICES
GOOGLE SITE VARIFIED & SEO COMPLIANT
LIVE CHAT FACILITY
ALL OUR WORDPRESS DESIGNES INCLUDE OUR OWN HAND CODED CSS/PHP/HTML5 ENHANCEMENTS
BREAKDOWN OF OUR SERVICES TO AUTOPHOTO.CO.UK
For those of you considering investing in an online business tool but are too busy and do not want to be bogged down in technical jargon, we can help you. We have provided a brief summary of our work on each web example followed by a slightly more involved explanation for those of you who like technology and want to know what we do and how it benefits you. Either way, we provide a real online solution that will help your business growth with a scalable solution.
Key to a successful and scalable website is understanding your objectives and how to best build these into a deliverable online product. Autophoto.co.uk is a consolidation of our own automotive photography services. Until now, our automotive photography portfolio was restricted to this website, you are now viewing. Due to our extensive automotive work and our dedicated and unique HDR photography products, we needed to showcase these services via their own dedicated website.
Singularly the most important element in getting your website found online is selecting the right hosting company. We use both 123-Reg and SiteGround for all our website projects. Having the correct online tools and 24/7 support helps us deliver and even better service to our clients. Most important is the built-in security and data protection apps that is available to us. Our hosted services include ‘Autoscaling’ a process where your hosted space automatically delivers resource to your website as and when demand is placed on it. This can be vital in preventing the horrible ‘404’ error message you so often see!
WORDPRESS INSTALL – PLUGINS & UPDATES
WordPress offers an impressive range of powerful online tools necessary in building successful websites which is why WP accounts for over 30% of worldwide website builds. WP offers a cost effective and creative environment for you to make your services available online. However, caution must be demonstrated when using WP as it requires regular service with powerful security and ant-virus applications being applied. Serious website owners will not find this an issue as their web service schedules takes this into consideration. WP is the best choice for achieving both powerful and attractive website applications. WP has thousands of ‘plugin’ apps designed to achieve just about any requirement you may have with a cost-effective resolve. We install WordPress to your hosted space followed by its necessary ‘plugins’ & apps and update these to ensure online security and safety is maintained.
MAIN THEME – DIVI – INSTALL
WordPress is effectively an engine that powers your websites. However, WP needs a ‘theme’ that we build your website in. DIVI is one of the world’s leading WP themes offering incredible creative and technical flexibility. It helps us deliver your corporate message in the best way possible. This website you are currently looking at was built using DIVI. Once we have installed WP, DIVI is then loaded to your hosted space by us and then structured inline with the guidelines created during our project planning with yourselves. DIVI works seamlessly with leading WP ‘plugins’ like Woo-Commerce, all payment methods, membership database applications, accounting software and much more. For our purposes, DIVI gives us the tools to create wonderful portfolio website ideal for showcasing photography.
Photographing for the web or social media is quite different to normal photography. For a start, you must maintain quality through ‘downsizing’ images to an acceptable data size for swift download speeds and yet, retain the message you want the image to purvey to your website visitors. You will see from this website and our sister site, www.autophoto.co.uk, that we take photography seriously! Pictures say far more than words can and thus, we use images to help us design our websites around them. After all our strapline is… If image is everything, do your images have everything in them?
GOOGLE & BING SITE VARIFICATION – SEO – KEYWORDING
Due to the flood of poorly built websites allowing hackers, Trojans and viruses to penetrate the viewers data, Google and W3C have created strict guidelines on how to construct your websites correctly. Failing to do so can result in your site being ‘blacklisted’. We observe these rules and once we have completed a website build, we immediately subject the website to Google’s Site Verification process which provides us with ‘code’ to install in the backend of your website. This helps Google track and rank your website. We hand code every individual web page to help promote SEO rankings.
CREATE & MANAGE SOCIAL MEDIA ACCOUNTS
Google wants to see website activity with related and logical links tying the online community together. Whilst your website is vital in creating a strong brand, its social media activity is important in driving people to your website. The stronger your website becomes, the stronger your chances of business growth becomes with unseen possibilities. We created our own social media accounts and for our style of business and target audience, we looked to use LinkedIn more than any other platform. Currently, we have over 15,000 connections within the automotive and property sectors.
CREATE MARKETING MATERIALS
Marketing has constantly changed over the years especially with the growth of the Internet and new demands being placed on the commercial world. In addition to our main social media platform accounts, we have created a range of PDF adverts that we post daily to our online accounts. However, we still believe in selling to people and have also created a range of beautiful A5 mini brochures, A4 folders and supporting POS that we can hand to Dealer Managers and business owners. We are amazed, that despite having a powerful online image that a hand delivered sales item can generate an amazing result!
SERVICE, SUPPORT & ADVICE
There are four levels of support we provide with WordPress websites. The first is the vital and non-negotiable basic security and update services. This involves us making the daily ‘plugin’ updates to your WP site as well as the manual backup to the systems .JSON files. These are blueprints to the website that can be re-installed should the system crash. The second level is the regular ‘off-site’ full system backup to a secure sever based away from your hosting Co. The third level of support is the most important in growing your online profile. We provide the web updates to your BLOG, data, social media including text and images. The fourth is a full photographic service covering events, photoshoots and product promotions etc. We also provide advice and marketing services where required.
LIVE CHAT FACILITY
Lockdown has pushed the less Internet savvy people towards placing their businesses online or at least, their sales and communications. A powerful sales tool is the use of the ‘live-chat’ option that allows instant communication between you and your potential clients as it can be routed direct to your mobile devices. Live chat can store the users details to an online database and can be used for marketing campaigns and sales promotions. It is also a way of creating trust with your website visitors. It allows questions that people may not find answers to within your website. Whilst you can use the feedback forms to do the same thing, public perception is that a ‘live-chat’ is more direct and personal.
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