Based in Cornwall, Helford River Boats was an established but stagnant riverside business who offered various marine activities including the management of the 1000-year-old Helford Ferry Crossing. The new owner tasked us to rebrand, reinvent and market this ailing Cornish business via a new and powerful website & POS materials that would attract large online sponsorship. Photography would play a large part in attracting online visitors and thus increase footfall. We set about photographing many of the main beauty spots in Cornwall in order to capture any online searches for information relating to these key Cornish beaches etc. We have included links to the actual ‘live’ galleries on the HRB website we built for our client. Indeed, within just one month of completing their new website, it was featuring on the first page of Google simply through the correct construction of their site and the many photographic and ‘tagged’ images.