AND NOW, A VEHICLE DETAILER WITH ATTITUDE!
Take a closer look at
A NEW WEBSITE, A REBRAND AND MARKETING SUPPORT BOTH ONLINE AND VIA PRINTED MATERIALS.
DIVI FRONTEND USING A BESPOKE DESIGN
FULLY RESPONSIVE FOR MOBILE DEVICES
GOOGLE SITE VARIFIED & SEO COMPLIANT
LIVE CHAT FACILITY
ALL OUR WORDPRESS DESIGNES INCLUDE OUR OWN HAND CODED CSS/PHP/HTML5 ENHANCEMENTS
BREAKDOWN OF OUR SERVICES TO MARELLS DETAIL
For those of you considering investing in an online business tool but are too busy and do not want to be bogged down in technical jargon, we can help you. We have provided a brief summary of our work on each web example followed by a slightly more involved explanation for those of you who like technology and want to know what we do and how it benefits you. Either way, we provide a real online solution that will help your business growth with a scalable solution.
Key to a successful and scalable website is understanding your objectives and how to best build these into a deliverable online product. In the last few years, vehicle detailing ‘specialists’ have sprung up everywhere from young people who have just left ‘UNI’ to people who have been made redundant and think they are now detailing whiz kids. Our objective was to showcase the incredible skill of Mark Farell as well as his longevity within the automotive sector. Any client who is prepared to invest in the right website build and pro photography must be serious about their business and objectives. It was helpful that we have worked within the automotive sector for over twenty-five years and understand what prestige and supercar owners want from a vehicle detailer. Clients are not so much concerned about seeing cars covered in snow foam and being sprayed with water. They are more concerned about the completed job and how good their vehicle’s will look after Marells have got hold of them. I wonder how many guest dinning at top hotels stand in the kitchen and watch their meals being cooked? Hopefully, they wait at their wonderfully appointed tables and wait to see what the Chef delivers to their them!
Singularly the most important element in getting your website found online is selecting the right hosting company. We use both 123-Reg and SiteGround for all our website projects. Having the correct online tools and 24/7 support helps us deliver and even better service to our clients. Most important is the built-in security and data protection apps that are available to us. Our hosted services include ‘Autoscaling’ a process where your hosted space automatically delivers resource to your website as and when demand is placed on it. This can be vital in preventing the horrible ‘404’ error message you so often see!
WORDPRESS INSTALL – PLUGINS & UPDATES
WordPress offers an impressive range of powerful online tools necessary in building successful websites which is why WP accounts for over 38% of worldwide website builds. WP offers a cost effective and creative environment for you to make your services available online. However, caution must be demonstrated when using WP as it requires regular service with powerful security with ant-virus applications being applied. Serious website owners will not find this an issue as their web service schedules takes this into consideration. WP is the best choice for achieving both powerful and attractive website applications. WP has thousands of ‘plugin’ apps designed to achieve just about any requirement you may have with a cost-effective resolve. We install WordPress to your hosted space followed by its necessary ‘plugins’ & apps and update these to ensure online security and safety is maintained.
MAIN THEME – DIVI – INSTALL
WordPress is effectively an engine that powers your websites. However, WP needs a ‘theme’ that we build your website in. DIVI is one of the world’s leading WP themes offering incredible creative and technical flexibility. It helps us deliver your corporate message in the best way possible. This website you are currently looking at was built using DIVI. Once we have installed WP, DIVI is then loaded to your hosted space by us and then structured inline with the guidelines created during our project planning with yourselves. DIVI works seamlessly with leading WP ‘plugins’ like Woo-Commerce, all payment methods, membership database applications, accounting software and much more.
Photographing for the web or social media is quite different to normal photography. For a start, you must maintain quality through ‘downsizing’ images to an acceptable data size for swift download speeds and yet, retain the message you want the image to purvey to your website visitors. You will see from this website and our sister site, www.autophoto.co.uk, that we take photography seriously! Pictures say far more than words can and thus, we use images to help us design our websites around them. After all our strapline is… If image is everything, do your images have everything in them? With regard Marells who works with wealthy clients looking for the best service available, it was important to have a website and images that reflects that level of professionalism being supplied.
GOOGLE & BING SITE VARIFICATION – SEO – KEYWORDING
Due to the flood of poorly built websites allowing hackers, Trojans and viruses to penetrate the viewers data, Google and W3C have created strict guidelines on how to construct your websites correctly. Failing to do so can result in your site being ‘blacklisted’. We observe these rules and once we have completed a website build, we immediately subject the website to Google’s Site Verification process which provides us with ‘code’ to install in the backend of your website. This helps Google track and rank your website. With vehicledetail.co.uk, we ensured each web page was correctly ‘key-worded’ and ‘tagged’ to attract the search parameters that Marells target audience would search for in Google and Bing.
CREATE & MANAGE SOCIAL MEDIA ACCOUNTS
Google wants to see website activity with related and logical links tying the online community together. Whilst your website is vital in creating a strong brand, its social media activity is important in driving people to your website. The stronger your website becomes, the stronger your chances of business growth becomes with unseen possibilities. As with most of our clients we create and populate their social media platforms. With regard vehicledetail.co.uk, their strongest area for online promotions is Instagram due to it HUGE range of automotive groups and followers.
SERVICE, SUPPORT & ADVICE
There are four levels of support we provide with WordPress websites. The first is the vital and non-negotiable basic security and update services. This involves us making the daily ‘plugin’ updates to your WP site as well as the manual backup to the systems .JSON files. These are blueprints to the website that can be re-installed should the system crash. The second level is the regular ‘off-site’ full system backup to a secure sever based away from your hosting Co. The third level of support is the most important in growing your online profile. We provide the web updates to your BLOG, data, social media including text and images. The fourth is a full photographic service covering events, photoshoots and product promotions etc. We also provide advice and marketing services where required.
UNIQUE AUTOMOTIVE ACCESSORY
PRO DANCE SCHOOL BASED IN KENT