DJM DIGITAL
AND NOW, A PRO DANCE SCHOOL
DJM DIGITAL
DESIGN AGENCY
WEBSITE EXAMPLE PAGE – VISIT MOLLYMARSHDANCE.COM
Take a closer look at
MOLLYMARSHDANCE.COM
A NEW WEBSITE, A REBRAND AND MARKETING SUPPORT BOTH ONLINE AND VIA PRINTED MATERIALS.
WORDPRESS BACKEND
DIVI FRONTEND USING A BESPOKE DESIGN
WOO-COMMERCE SHOPPING
PAYPAL/CARD PAYMENT GATEWAY
FULLY RESPONSIVE FOR MOBILE DEVICES
GOOGLE SITE VARIFIED & SEO COMPLIANT
ALL OUR WORDPRESS DESIGNES INCLUDE OUR OWN HAND CODED CSS/PHP/HTML5 ENHANCEMENTS
BREAKDOWN OF OUR SERVICES TO MOLLY MARSH DANCE.
For those of you considering investing in an online business tool but are too busy and do not want to be bogged down in technical jargon, we can help you. We have provided a brief summary of our work on each web example followed by a slightly more involved explanation for those of you who like technology and want to know what we do and how it benefits you. Either way, we provide a real online solution that will help your business growth with a scalable solution.
01
PROJECT MANAGEMENT
Key to a successful and scalable website is understanding your objectives and how to best build these into a deliverable online product. If a membership, e-commerce or client database is involved, careful planning and a clear client understanding is imperative. We spend time getting to understand your company ethos and offer advice in targeting your products and clients. Design is built around Responsive ‘UI’ design for websites, mobile apps and the digital domain. Branding is always our first port of call and we help you consider your online image and the affect it has on your target audience.
02
HOSTING
Singularly the most important element in getting your website found online is selecting the right hosting company. We use both 123-Reg and SiteGround for all our website projects. Having the correct online tools and 24/7 support helps us deliver and even better service to our clients. Most important is the built-in security and data protection apps that is available to us. Our hosted services include ‘Autoscaling’ a process where your hosted space automatically delivers resource to your website as and when demand is placed on it. This can be vital in preventing the horrible ‘404’ error message you so often see!
03
WORDPRESS INSTALL – PLUGINS & UPDATES
WordPress offers an impressive range of powerful online tools necessary in building successful websites which is why WP accounts for over 38% of worldwide website builds. WP offers a cost effective and creative environment for you to make your services available online. However, caution must be demonstrated when using WP as it requires regular service with powerful security and ant-virus applications being applied. Serious website owners will not find this an issue as their web service schedules takes this into consideration. WP is the best choice for achieving both powerful and attractive website applications. WP has thousands of ‘plugin’ apps designed to achieve just about any requirement you may have with a cost-effective resolve. We install WordPress to your hosted space followed by its necessary ‘plugins’ & apps and update these to ensure online security and safety is maintained.
04
MAIN THEME – DIVI – INSTALL
WordPress is effectively an engine that powers your websites. However, WP needs a ‘theme’ that we build your website in. DIVI is one of the world’s leading WP themes offering incredible creative and technical flexibility. It helps us deliver your corporate message in the best way possible. This website you are currently looking at was built using DIVI. Once we have installed WP, DIVI is then loaded to your hosted space by us and then structured inline with the guidelines created during our project planning with yourselves. DIVI works seamlessly with leading WP ‘plugins’ like Woo-Commerce, all payment methods, membership database applications, accounting software and much more. MMD have grasped the power of DIVI & Woo-Commerce to deliver a clear and professional looking online sales environment.
05
WEBSITE PHOTOGRAPHY
Photographing for the web or social media is quite different to normal photography. For a start, you must maintain quality through ‘downsizing’ images to an acceptable data size for swift download speeds and yet, retain the message you want the image to purvey to your website visitors. You will see from this website and our sister site, www.autophoto.co.uk, that we take photography seriously! Pictures say far more than words can and thus, we use images to help us design our websites around them. After all our strapline is… If image is everything, do your images have everything in them?
06
GOOGLE & BING SITE VARIFICATION – SEO – KEYWORDING
Due to the flood of poorly built websites allowing hackers, Trojans and viruses to penetrate the viewers data, Google and W3C have created strict guidelines on how to construct your websites correctly. Failing to do so can result in your site being ‘blacklisted’. We observe these rules and once we have completed a website build, we immediately subject the website to Google’s Site Verification process which provides us with ‘code’ to install in the backend of your website. This helps Google track and rank your website. With mollymarshdance.co.uk, we ensured each web page was correctly ‘key-worded’ and ‘tagged’ to attract the search parameters that MMD’s target audience would search for in Google and Bing. Indeed, since the sites launch back in March 2020, MMD has experienced unusual growth both in class attendance and online sales!
07
CREATE & MANAGE SOCIAL MEDIA ACCOUNTS
Google wants to see website activity with related and logical links tying the online community together. Whilst your website is vital in creating a strong brand, its social media activity is important in driving people to your website. The stronger your website becomes, the stronger your chances of business growth becomes with unseen possibilities. We created MMD’s online accounts and helped MMD populate these to get the business started. Google likes to see strong activity via your website and with the wide range of social media ‘plugins’ available, these help keep your site active. We ensure our clients understand the importance of using quality photography online as this is often the first encounter a client has with your business. Indeed, during lockdown your corporate image has become more important than ever!
08
CREATE MARKETING MATERIALS
Marketing has constantly changed over the years especially with the Internet growth and new demands being placed on the commercial world. MMD is run by a switched on lady with a clear idea of how her business is viewed online and her target audience. For Molly Marsh, marketing is about creating the right image for her potential clients. Our starting point was to utilise our Digital Marketing skills by evaluating the competition, their ‘keywording’, their presentations and straplines. Using powerful online Search Engine tools, we could decide on the best way forward streamlining MMD’s marketing plan whilst ensuring cost effectiveness through clever evaluative tools. Ultimately marketing is about attracting attention and the use of clever branding, logo design, web design and ‘key wording’ all play a vital role in achieving a good marketing plan. However, we also had to design and create a range of printed materials including MMD’s A5 flyers, folders, business cards, banners, POS and application/legal documents.
09
SERVICE, SUPPORT & ADVICE
There are four levels of support we provide with WordPress websites. The first is the vital and non-negotiable basic security and update services. This involves us making the daily ‘plugin’ updates to your WP site as well as the manual backup to the systems .JSON files. These are blueprints to the website that can be re-installed should the system crash. The second level is the regular ‘off-site’ full system backup to a secure sever based away from your hosting Co. The third level of support is the most important in growing your online profile. We provide the web updates to your BLOG, data, social media including text and images. The fourth is a full photographic service covering events, photoshoots and product promotions etc. We also provide advice and marketing services where required.
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MOLLYMARSHDANCE.CO.UK
PRO DANCE SCHOOL BASED IN KENT
AUTOPHOTO.CO.UK
PRO AUTOMOTIVE PHOTOGRAPHY SERVICES
VEHICLEDETAIL.CO.UK
PRO VEHICLE DETAILING SERVICES
our recent blog news
MUCH OF OUR BLOG NEWS IS BASED AROUND OUR EVENT PHOTOGRAPHY AND CLIENT PHOTO SHOOTS. PLEASE TAKE A LOOK…
